ABSTRACT
Foodservice firms have been among the most affected business units during the COVID-19 pandemic. The slew of lockdowns and resulting apprehensions of contracting virus infections have largely deterred customers from patronizing various food outlets. However, with internet assistance consumers have increasingly found perceived refuge from unsafe dining experiences. As a result, the paper makes attempt to identify the determinants of customers' dining experience in restaurants. A total of 1,545 customer reviews from 97 foodservice outlets of 14 Indian cities were collected. R programming was used to perform qualitative analysis on the reviews to identify the features. Bigram analysis was applied to calculate the repeated phrases. Based on the repeated phrases, researchers measured the factors that contribute toward the customers' dining experience. The findings suggest that food quality and taste, food variety, staff behavior, restaurant ambience, along with social distance and safety norms mainly determine guest satisfaction. The findings also reveal that hotels need to apply recovery strategies such as training staff to adapt to the new-normal strategies and provide a safe environment to improve restaurant businesses. This study uses novel dataset and the findings essentially contribute to the food service literature. Further study can be done using big data in varied settings.
ABSTRACT
COVID-19 outbreak has presented unprecedented circumstances before the fragile tourism and hospitality industry. The highly infectious novel coronavirus continues to thwart the sector and raises serious questions about the present and future survival of the sector. The research addresses two important concerns, first, pertains to the major challenges that hospitality and tourism industry faces amid current conditions; and second relates to the vital learnings for the industry. The study draws on the interviews with 15 participants in senior positions in hospitality industry, and tourism and hospitality education services. Responses to the interviews were content analysed, which resulted in 27 sub-themes that were further condensed into 4 major themes. The dominant sub-themes that emerged out of the qualitative enquiry included need of multiskilling and professional development of the employees, increased sense of hygiene, sanitation and related SOPs, optimism toward revival of the industry, media roles, and need of better crisis preparedness. Subsequent overarching themes included "Human Resource Management", "Health and Hygiene", "Continuity" and "Concerns". The study critically discusses prominent themes in the light of the existing arguments from the literature and reflects on implications for the decision makers. The major implications of the study are in the form of determined themes adding to the evolving theory on COVID-19 pandemic and tourism & hospitality industry; and managerial recommendations to address host of issues while taking essential learnings stemming from the current circumstances. Limitations and scope of future research are also discussed.